All small business owners dream of growing their brands and achieving business goals. In 2021 there were over 4.55 billion social media users and online businesses. Incredible numbers, so you can see why social media marketing should be an essential strategy to grow your small business. Using social media for growing your business is an excellent tool for enhancing your brand’s awareness and increasing sales.
Regardless of your target audience, there are many social media strategies to utilize to grow your small business. Mastering social media marketing can be overwhelming for small business owners. It is an entirely new set of skills. Nonetheless, here are some tips to achieve your business goals.
1. Define Your Business Social Media Marketing Goals
Defining your social media marketing goals and objectives is the first step in enhancing your brand awareness. Ensure that you set appropriate and achievable goals when starting your social media marketing. Experts advise that you consider the SMART goal framework when breaking down the achievement you want from your online strategy. The goals or objectives you choose for your small business must be specific, measurable, timely, attainable, and relevant. Having clear and timely goals for your business makes it easy to plan and execute different social media strategies, track the progress and make wise decisions.
What are SMART goals? The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame.
2. Commit to Social Media
Committing to social media is the essential thing that any small business must do to enhance successful marketing. The challenge for many is to create good content, consistently. Creating consistent content that is relevant to your business and engaging your audience takes commitment, time, and creativity.
3. Show Your Personality and Identity
Social media allows small business owners to reveal their personalities and identity. Creating blog posts, offers and daily posts is important to inform and educate your followers. However, to gain, maintain and stand out to a larger audience on social media, it is important to add your personality to your social media channels. Adding your personality to your brand’s social media channels is a great way to build an emotional connection with your audience, engage more viewers, and make your business more relatable which will create brand loyalty. Your company’s personality should develop over time with these interactions, and followers will begin to see you as more than just one long feed of ads and industry content.
Brand Story- Storytelling is a very powerful medium because it causes people to have an emotional response. To tell your brand’s story effectively, you need to make your audience know and care about where it came from and where it is going. It should leave your audience feeling a closer connection to your brand.
Show off Company Culture- Showing off the joy your employees put into their work reveal the core values of your company and what drives success. Those light moments through the seriousness of doing business all contribute to your company culture:
Behind the Scenes
Employee Social Shares- Your employees should be sharing your posts and blogs with their friends and followers online. This information could be new employment opportunities, exciting upcoming events that you are attending or hosting, or even just a good news story about a recent success. Employees are the best brand promoters that can spread your business's culture far and wide. When your employees show they are proud of whom they work for, your audience becomes more trusting of your company.
Current and Trendy- Your small business brand should feel fresh, current, and relevant. Is there a popular meme going around? Is there a national or international “holiday” that people are posting about that fits your company's personality? It doesn’t have to be a super common occurrence, but posting on a trend once or twice a month can do wonders for your business.
Hashtags #- If your small business is active on social media channels, using hashtags can easily improve the visibility of your online content. Hashtags make it easy for people to find your social media content, increase social media engagement, and attract new customers. Each hashtag is individually searchable. Because hashtags allow you to categorize social media content by sorting it by topic or interest, it makes your content more easily discoverable, as people with interest in those topics can search the relevant hashtags and find your posts. For example, when looking for a corporate caterer, a company might want to see examples from local caterers to get an idea of their menu and who would be a good fit for their next office party. They could search #atlantacaterer on Instagram to easily find that information from caterers using that hashtag.
Use user-generated content- One way to get user-generated content is by posting reviews made by past customers. User-generated content is text, images, videos, or reviews that are created by your brand’s audience and consumers, rather than by you. This is an amazing opportunity to add personality and a human touch to your company’s social media.
Write with your company's personality- Exclamation points, jokes or puns, and emojis are ways you can show your company’s personality. These small additions to your copy, make your brand more human and stand apart from competitors who don’t use them.
Have Passion- To enhance your small business’s social media strategy and your brand, passion can play an integral part in your small business's growth. When a small business shows its love for what they do consistently, they create memorable, unique, and top-quality content.
4. Embrace Video Creation Marketing
Video marketing for small businesses can include their brand history, goals, services offered, specials, how-to’s, and reviews. Video marketing is one of the best methods to reach their audience and acquire new customers, for any business. Engaging videos leave a significant impression on customers, even for small businesses.
Most small business owners are gradually changing to video marketing as their top online strategy. Therefore, it’ll be essential to incorporate video marketing in your online strategies, as it’s one of the top ways to get the best results.
About 51% of marketing professionals consider videos to have the best ROI and more vital revenue rates.
Around 70% of customers will prefer to watch a video over reading a lengthy text or email.
Small business owners may feel creating video content for marketing can be time-consuming and expensive. It does not need to be too complex to get the message across. You do not need a huge studio; however, a good camera and mic equipment will help create a good-quality video. No one likes watching low-quality content even when the information is spot-on.
5. Boost Your Websites Organic Traffic
Traffic is an essential factor in enhancing your small business or brand’s success. Organic traffic translates to more sales, thus enhancing the development of your brand.
For small business owners, to increase their organic traffic and show up in Google’s search results, there are several strategies you can implement on the back end of your website. For your website to rank high in Google search results, Google has to understand the purpose of your site and the content of your pages.
SEO Optimize for Your Website For Google Searches by identifying important keywords.
Look at your competitor's use of keywords on their websites page titles, page URLs, SEO titles, meta descriptions and content.
Create content customers are already searching for and write an article or blog
Do the above and above all, Share on Social.
6. Invest in Social Paid Ads
Paid social media advertising is one of the least expensive types of advertising available in the traditional and digital markets. Paid social media campaigns can get your campaign started with a higher rate of speed than organic posts just can’t do. In addition to views, traffic, and engagement for as long as your budget can handle, you’ll also get to retarget your customers.
Platforms for Paid Social Media
No matter the size of your business, social media marketing can help you better connect with your audience, reach new potential customers, increase awareness of your brand and benefit from direct sales. If the possibilities seem overwhelming, just start small. As you find what works, expand your efforts and your audience. One of the great advantages of social media for small businesses is you can use the tools in whatever way makes the most sense for your business and your budget at any given time.
Warp & Woof specializes in social media marketing. Warp & Woof Agency is a full-service, local Digital Marketing Ad Agency servicing Milton, Alpharetta and the North Fulton area. We specialize in Digital Marketing, Web Design, Creative Services, Content, and SEO/SEM for Start-Ups, Small Businesses and Home Service Companies.
We can assist you in meeting your business objectives by helping you determine the best solutions for your small business.
Call Patty Carter, Owner of Warp & Woof, for a Free Consultation, at 678-471-8811 or contact us at https://www.warpandwoofagency.com/contact-us