Is your website overdue for a redesign? Here are a few signs:
1. You Still Don't Have a Mobile Friendly Web Design
2. You Get Lots of Traffic But Have a Low Conversion Rate
3. You Don’t Get Traffic… Period
What is a website redesign?
A website redesign is more than a new look. It’s a re-engineered website that is written, designed and developed to help your business accomplish specific goals.
Driving more traffic
Increasing user engagement
Generating more and/or higher-quality leads
When you decide to redesign your small business's website, understand that you should always be running website maintenance and making minor improvements.
As your business evolves, your website needs to evolve with it. If and when your services, team, mission, products, branding, or prices change, you will need to update your website to reflect that.
And if you want to be found on Google, you need to keep up with the constant changes they make. Google is always adjusting its algorithms and changes to SEO best practices need to be updated. Just think about the massive shift we’ve seen over the years, with desktop traffic switching to mobile. This meant businesses needed to start prioritizing their website experience for smartphones.
Small business owners should be able to make basic changes to your website, but some of the bigger updates are best left to the pros.
So, "how often should I redesign my small business's website?”
A website’s design and performance matter a lot for your small business's success. Not only do you have to constantly update, populate and evaluate your website, but a website redesign should also be part of your business success.
Industry-wise says, on average, companies redesign their
websites every three years.
Redesigning your small business website every three years might be overwhelming for a small business owner. Unfortunately, a lot of small businesses get a website designed and then forget about it. Yes, you kept it updated with a blog here and there, new offers and industry news and think “We are good!” If you are beyond basic changes to your website, working with a website design professional is the way to go.
Look, there is no definitive answer to knowing exactly the right time to redesign. Every business is different. However, as your business grows, you become more knowledgeable about your customer's needs and what they expect from your services and products. Your website should always represent who you are and your products and services. The constant evolution of your small business is precisely why you should redesign your website.
While a website redesign can certainly help fix a website that is underperforming or stagnating, it can also be useful when it comes time to reinvigorate or level up your business.
Here are a few reasons for redesigning your website with a professional website designer:
First impressions go a long way with your website when a potential customer clicks on your home page. An outdated site that doesn’t fit your small business growth or brand could have potential customers clicking off and finding another site that appears more professional and current.
Website traffic is a vital driver of overall business growth. If you find your traffic is not increasing it could be due to your website's overall appearance, speed and SEO best practices.
3. Mobile Friendly
Having a mobile-friendly website is imperative in today’s digital world. Everyone is on their phone, and you’ll want to make sure your website offers a pleasant and user-friendly mobile experience. If it takes too long to load your website, or the text and buttons are not formatted to work on a phone, your customer could very well leave your site, frustrated, and search for another website.
4. User Friendly
Professionally designed websites are easy to navigate, meaning online consumers can quickly locate content. An easy-to-use navigation menu is especially important as your website visitors will simply leave otherwise. Generally, good website navigation must be consistent in appearance and location.
A common reason for redesigning your website is a lack of sales or inbound leads. If the content or user experience of your website does not meet user expectations, they will simply go elsewhere. Most likely, that means they are heading to your competitors!
Making sure that your website’s content is not outdated is vital. As your website matures and grows, it needs to be kept up-to-date so customers will find your information trustworthy and reliable.
Improved site structure boosts SEO (Search Engine Optimization)
The way your website is constructed can dramatically affect your SEO, which is how well your website organically appears in search engine results. A website redesign can improve site architecture, page names, image names, meta tags, and content so that it’s considerably more SEO-friendly.
Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, intending to develop a new, differentiated identity in the minds of customers. A rebrand is a major undertaking, involving your marketing, web presence, client list, employees and mission and may require more than a website redesign but an entire rebuild.
Do any of the website redesign reasons above apply to your small business's website?
If you are interested in improving your current website or rebuilding a new site for your small business it is time to reach out to a professional website designer that can help you with your new website strategy.
Warp & Woof specializes in Website Re-Design. We offer a full range of website consulting and design services for small businesses including custom web design and development, search engine optimization and brand design. Warp & Woof will listen to your concerns, identify any problems that stand between your target audience and your small business website and help you take the necessary steps for a potential website redesign.
We can assist you in meeting your business objectives by helping you determine the best solutions for your small business website. After we research and analyze what is needed for your business, we will work with you to develop a custom plan of action for redesigning your site.
Call Patty Carter, Owner of Warp & Woof, for a Free Consultation, at 678-471-8811 or contact us at https://www.warpandwoofagency.com/contact-us