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Video Production

Warp & Woof Agency wants to make sure your video projects are well made, targeted, organized and timely. A Video Production Brief provides a working set of guidelines or steps that will be taken during video production. The written brief provides a quick outline from which to work during the entire video production process. It includes the key elements that you plan to include in your video, as well as the action steps that need to be taken to successfully plan, shoot, edit and market the desired video. The Video Production Brief will act as the guide prior to, during and even after video production. Its main purpose is to retain the essence of your video in an easy to understand outline for your reference at any given time.

The Video Production Brief is important to the success of your video in two major ways:

It helps determine the exact purpose and goals of the video.

The Video Production Brief becomes your working outline.

So, please answer the questions to the best of your knowledge.

VIDEO PRODUCTION BRIEF

First Name

Company

Last Name

Phone

Enter URL

What are your goals for this content? Think tangible business goals and more abstract, brand-related goals. E.g. increase brand awareness, boost site traffic, increase conversions, engage with followers.

If this production includes more than one video, please list the video topics below. E.g. different services you offer, different formats (promotional, testimonial, tutorial, recruitment), etc.

Who is your target audience? Think demographics and any psychographics (lifestyle characteristics) that will help us to understand your audience. E.g. age, income, education level, hobbies, favorite websites or social platforms

Where do you stand in the market? Who are your competitors, and what makes your brand different? How is your approach to marketing similar or different?

What is the message you want to convey with your video? What should viewers know about your brand after watching? Are there any key themes or points you want to make sure to include?

What is the tone you want your video to have? How will your video feel for viewers to watch? Are there any tones you want to avoid? E.g. funny, serious, sincere, scary, sarcastic, straightforward, conversational, friendly.

Can you share examples of similar video content that you like? Share the content itself and also what you like about it. If there are any details you DON’T like about your example content, make sure to mention that, too. E.g. good visuals in Example A, good interview style and Call To Action in Example B but don’t like the animations in Example B.

How will the video be distributed? What social media platforms will be used to spread your video message and how often should it be shared? Will it be used to orient new employees and included in a new employee packet? Will it be played as part of a presentation or a conference? Will it be available at your website? TV or Cable production? How can you maximize its reach?

Will there be narration or text titles? Many videos have narration – will you need a professional voice over, do you have a voice in mind, what type of voice is your target audience expecting?

What is the video style? Determine the style that will most appeal to your viewers – are they millennials looking for a quick and entertaining message about a product? Are they proven business owners in need of a descriptive tutorial? Are you looking for ways to create authenticity for brand?

What is your intended timeline/budget? We’ll work with you to finalize these components, but it helps to have a rough estimate of what you have in mind.

Is there anything else you’d like us to know? Share anything else that might help us give you exactly what you’re looking for.

Thanks for submitting!

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